📰 Pour Decisions (by XenBev)

🍻 All Eyes on Houston

This weekend, the Texas craft beer world descends on Houston for one of the most anticipated events of the year: the Texas Brewery Roundup, hosted by the Texas Craft Brewers Guild.

More than just a trade show, the Roundup has become a rallying point for brewers, taproom managers, suppliers, and advocates across the state. It’s equal parts education, celebration, and activation — with panel talks, tastings, and face-to-face connections that fuel the business (and the culture) of Texas craft beer.

And what better host than Houston? With a booming brewery scene, diverse neighborhoods, and a deep love for local flavor, the city continues to grow as a national craft beer destination.

🧠 What to Expect This Year

🔍 Panels and Workshops – From distribution challenges to quality control, DEI, and marketing in a crowded field. Expect sharp insights and real talk.
 🤝 Trade Show Floor – Vendors, tech partners, and suppliers helping breweries operate better, scale smarter, and innovate faster.
 🍺 Festival-Style Beer Tastings – Brewers from all over Texas pouring their latest and greatest.
 🎉 The Culture Vibe – Think of it as a blend between a professional conference and a block party. Brewers talk shop and swap stories.

📍 Why It Matters

Texas craft beer is at a crossroads — with increasing competition, shifting consumer behavior, and realignment in distribution. The Roundup gives breweries a chance to:

• Compare notes

• Showcase what makes them unique

• Find new partners and paths forward

And maybe most importantly — to remind each other why they’re still in the game.

🎙️ From the Frontlines

Whether you're a seasoned brewery owner or a startup with your first tank, the conversations at Roundup hit different. People get honest, ideas spark fast, and friendships often turn into distribution deals.

Expect stories about:

• Taproom pivots that worked

• Creative margin-saving hacks

• Brewery collabs that turned into long-term wins

We'll be listening in, sharing highlights, and celebrating the Texas beer ecosystem all weekend long.

🥂 Final Sip

The Roundup isn’t just about what’s poured — it’s about what’s possible. It’s a toast to where Texas beer has been and where it’s going next.

If you're headed to Houston, make sure your glass (and your notebook) is ready.

👉 Want to sample with XenBev or promote your tasting in-market? Visit our website to sign up as an ambassador or supplier and book your next activation.

— The XenBev Team